Positive Thinking Blog

Too often web marketing decisions end with the launch of a website. It is like they are following the script of a dodgy Kevin Costner film from the eighties. Just because you built it doesn’t mean they will come.

Our employees have voted and as a result, Best Companies, compilers of the ‘Sunday Times Top 100 Best Companies to work...

The Bella Vie team are thrilled to see the latest on-pack promotion showcasing in independents nationwide. Bella Vie, the rosé wine with a partylicious twist...

Yesterday we spent a few hours listening to a number of speakers at a conference on DM, this conference was attended by agencies and clients and they all went away with a positive message – yes, email and online is important and will continue to grow in importance, yes, DM and offline lost their way for a while as both had to rediscover what made them important as channels, but now the role of both is seen as important and valuable by customers and marketers alike.

Our Currys Cash for Goals campaign picked up yet another award in October – an ‘Order of Merit’ in the Globes – the only worldwide award platform  for...

Today sees the launch of the Unlocking Disputes website, part of an initiative developed to promote London as the Centre of Excellence for dispute resolution.

One of the perks of having a wine client meant that last night, the Treasury Wines team from Group Positive got to attend the star-studded Cosmopolitan Women of the Year Awards. Treasury played a key role in the mix, keeping the conversation and wine flowing with an endless supply of Wolf Blass.

Ahoy there! Our MD and BDD have just come back from the Marketing Forum on the good ship Aurora. While at sea (but not ‘all at sea’ mind) the boys spent their time networking with senior marketing representatives from top brands.

We’re particularly proud to be the agency working with the Treasury Wines team this morning. Last night, Bella Vie, a rose wine aimed at 19-30 year old women, won Product Launch of the Year at the 2011 Retail Industry Awards, beating off Bulmers Limited Editions, Smirnoff and Coke, Smirnoff Blueberry and Southern Comfort and Cola.